TECHNOLOGY CORNER CUSTOMER RELATIONSHIP MANAGEMENT Most modern organizations today understand the value of an integrated view of a company's customers at all touch points throughout the lifecycle of the relationship. Most organizations also recognize the value of taking advantage of new technologies designed to help organizations meet new levels of profitability through more efficient processes to market to, sell to, and support its customers. Customer Relationship Management (CRM) presents companies of all sizes and in every industry with several compelling business drivers, among them being operational excellence, cost savings and revenue growth. Microsoft has recently introduced a new version of its CRM software that offers integrated marketing, sales and service capabilities. Click here to learn more about how Microsoft's approach to CRM could benefit you and your busines. RFID Radio Frequency Identification has been around since World War II, yet it has only been in recent years that we've begun to realize its potential for transforming retail operations and product distribution practices. Attendees at the ISWM 2006 Conference in Dallas were treated to insights on the hype and reality of RFID from one of the technology's leading experts, Dr. Bill Hardgrave, Director of the Technology Research Institute of the Sam M. Walton College of Business. ISWM Members can access Dr. Hardgrave's presentation by logging into the Members Only portion of the website from the ISWM home page.	ISWM 2010 Conference Enter Details More Calendar of Division Meetings Is your division meeting? More ISWM Certification Program Find a CWT, CWS or CWP More Search our Membership Directory and Product Guide The products you need from the companies you know. More

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